![](https://cdn.prod.website-files.com/642450730c184663248aadec/6424d086aad3ca3d6ce3fe01_1-HerbOlive-Dieline-Sub_Branding.jpg)
Herb & Olive
Process
Brand Development
The project's primary directive was to conceive a distinctive and attention-commanding packaging design that would not only captivate customers but also evoke a sense of intrigue, prompting a deeper exploration of the product. The brand aspired for a departure from conventional packaging norms, fostering an impression of uniqueness that would prompt customers to engage more thoughtfully.
Deliberate choices were made in the design elements to ensure a departure from traditional packaging aesthetics. The labels were strategically conceptualized to narrate a compelling story, unfolding the lifecycle of the products in a visually engaging manner. This narrative intricately delves into the symbiotic relationship between nature and mental clarity, creating a harmonious blend that aligns with the brand ethos.
The color palette, meticulously derived from nature, serves as a visual representation of the diverse phases that the natural ingredients undergo. Each hue is thoughtfully chosen to showcase the various stages of the ingredient lifecycle, thereby adding a layer of depth and authenticity to the overall design. This collaborative approach, combining intentional design choices and a narrative that intertwines nature and mental clarity, serves to elevate the brand's visual identity and foster a more profound connection with its audience.
![](https://cdn.prod.website-files.com/642450730c184663248aadec/6424d09e8054c5526b732da1_2-HerbOlive-Dieline-Sub_EVOO.jpg)
![](https://cdn.prod.website-files.com/642450730c184663248aadec/6424d09eaeb353a332a66d84_3-HerbOlive-Dieline-Sub_CBDEVOO.jpg)
![](https://cdn.prod.website-files.com/642450730c184663248aadec/6424d09e22598e825827fc64_4-HerbOlive-Dieline-Sub_SoftGels.jpg)
![](https://cdn.prod.website-files.com/642450730c184663248aadec/6424d09ea778ae4f127774ca_5-HerbOlive-Dieline-Sub_Box.jpg)
![](https://cdn.prod.website-files.com/642450730c184663248aadec/6424d09d2368e283dcf3b89e_6-HerbOlive-Dieline-Sub_Stickers.jpg)
![](https://cdn.prod.website-files.com/642450730c184663248aadec/6424d09e28876db00ce43165_7-HerbOlive-Dieline-Sub_Insert.jpg)
Result
The Herb & Olive brand grew organically over a 2 year period of time
- Robust D2C sales
- Available in over 80 retail locations worldwide
- Strong social affiliate and influencer participation
![](https://cdn.prod.website-files.com/642450730c184663248aadec/6424d16d3135f9ea39603bbe_photog_1.jpg)
![](https://cdn.prod.website-files.com/642450730c184663248aadec/6424d16d658b1d92e0f08762_photog_2.jpg)
![](https://cdn.prod.website-files.com/642450730c184663248aadec/6424d1c392dd3fc8c561999d_Updated-Brand-Look.jpg)