Hello! I’m Will,
a veteran designer leading products
from concept
to launch.

I’m a versatile product designer who thrives in dynamic, fast-paced work environment. I’m passionate about crafting innovative products in emerging markets from concept to completion, with a knack for excelling in ambiguous situations.
will blonna headshot

Services

Product Design
Branding
Visual Design
Venture Design

Experience

Lead Product Designer
Nax Group
2023-Present
Lead Product Designer
Origyn Foundation
2022-23
Lead Product Designer
FIS Impact Labs
2021-22
Lead Product Designer
BCG Digital Ventures
2014-21

Work

About me

As a designer, my commitment goes beyond just functionality—I'm on a mission to craft products that not only serve a practical purpose but also infuse joy and seamless ease into the user experience. Fueled by a genuine passion for emerging technology, I pride myself on a nuanced understanding of the ever-evolving digital terrain. Staying at the cutting edge of innovation is not just a goal; it's a way of bringing human-centric, delightful solutions to the forefront of the dynamic design landscape.

My overarching aspiration is to forge products that seamlessly blend functionality with visual allure, culminating in an experience that transcends mere utility to become genuinely enjoyable for users. I believe in the transformative power of design to elevate the ordinary into the extraordinary, and my commitment lies in creating not just products, but immersive encounters that resonate on a human level, making every interaction a delight.
Outside of design, my passions center around creating and exploring. Cooking is a favorite pastime, from prepping ingredients to experimenting with new flavors—it's a great way to express my creativity and bring my family together around the dinner table. I also love being outdoors in nature, whether hiking and summiting mountains in the summer or riding down snowy slopes on my snowboard in the winter. The mountains are where I go to get my adrenaline rush and find balance.
will blonna photo