Hello! I’m Will, a product designer
that loves bringing innovative ideas to life.

As an experienced product designer, I thrive on the ever-evolving nature of our field. I take a flexible approach to my design process that blends traditional design principles with new technology and ways of working. This adaptability allows me to navigate the rapidly changing design landscape with confidence. I'm passionate about pushing boundaries in emerging markets, guiding innovative products from initial concept through to launch and beyond. My diverse skill set and comfort with ambiguity enable me to tackle complex challenges and turn uncertainty into opportunity. In this fast-paced digital world, I'm always ready to learn, adapt, and deliver solutions that meet both current needs and future demands.
will blonna photo


Product Design
UI/Visual Design
UX/User Research


Lead Product Designer
Nax Group
Lead Product Designer
Origyn Foundation
Lead Product Designer
FIS Impact Labs
Lead Product Designer
BCG Digital Ventures


About me

As a designer, I'm all about making products that solve real problems. I get excited about new tech and how it can make things work better for people. My goal is to create products that are not just functional, but also intuitive and enjoyable to use. I believe good design should make life easier, turning complex tasks into simple, even pleasant experiences. By focusing on what users really need, I aim to build products that fit seamlessly into people's lives and help them get things done with less hassle.
When I'm not designing, I'm either creating in the kitchen or exploring the great outdoors. Cooking is my canvas away from the screen - I love the whole process, from chopping veggies to mixing up new flavor combinations. It's not just about the food, though; it's a creative outlet that brings my family together around the table. Nature is my other escape. In summer, you'll find me hiking mountain trails, chasing that summit view. Come winter, I'm carving down snowy slopes on my snowboard.The mountains are where I go to get my adrenaline rush and find balance.