User Interface
User Experience
Ware2Go is orchestrating a transformative paradigm shift in the end-to-end supply chain landscape, providing an unparalleled simplification that empowers companies of every scale to not only compete but to flourish and expand within the dynamic realm of commerce.


What is it

Ware2Go is simplifying the end-to-end supply chain across commerce to enable companies of all sizes to compete and grow. Ware2Go is changing the traditional 3PL model to make 1-2-day delivery easy and affordable for all merchants. Ware2Go offers a nationwide network of certified warehouses and technology to streamline fulfillment across sales channels for a fully scalable and truly on-demand solution.

Problem to Solve

The emerging challenge for UPS lies in the incursion of Amazon into the realm of business-to-business (B2B) logistics. As Amazon strategically expands its footprint into the B2B logistics domain, there is a pressing need for UPS to proactively navigate this evolving landscape. The imperative is not only to keep pace with Amazon's foray but, more importantly, to stay several steps ahead, ensuring that UPS remains at the forefront of innovation and service excellence within the competitive B2B logistics sector. The objective is to preemptively address the shifting dynamics, fortify market positioning, and cultivate a robust strategy that not only counters Amazon's advancements but positions UPS as an industry leader in this rapidly evolving domain.

What we Built

Business-facing side: We designed an intuitive interface empowering businesses to strategically distribute their inventory across the United States. This functionality allows them to efficiently cater to client demands, optimizing logistics and distribution networks for enhanced client satisfaction.

Warehouse-facing side: Our platform equips warehouses with a robust system for comprehensive inventory tracking. Through an intricately designed interface, warehouses gain real-time visibility into their inventory, enabling precise monitoring and facilitating data-driven decision-making. This component ensures that warehouses operate with optimal efficiency, minimizing errors and enhancing overall operational productivity.

By crafting a streamlined and cohesive two-sided platform, our solution not only meets the diverse needs of businesses and warehouses but creates a synergistic ecosystem where strategic distribution aligns seamlessly with meticulous inventory tracking. This innovative approach significantly elevates the efficiency and effectiveness of inventory management, positioning our platform as a trailblazer in the realm of logistics and distribution.

My Role

In my role as Lead Product Designer for a client-facing venture, I concurrently led the design team in shaping the consumer-facing side of the platform. Operating as both a Design Manager and Individual Contributor, I collaborated extensively with clients, business stakeholders, engineering teams, and product managers. This involved guiding the overall design strategy and branding while actively contributing to the creative process, ensuring a seamless and innovative user experience through close collaboration across all facets of the venture.

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